This popular image of empowerment has become a symbol of modern female confidence. Originally created for the Westinghouse Electric Manufacturing Company, it was part of a sequence of posters commissioned by the company and appeared only briefly during the war. Many have assumed a connection with the American war effort, and the US Government exhortation to women to join in the munitions and aerospace industry. Such campaigns created thousands of jobs for women, and subsequent generations have positioned Rosie as a symbol of late 20th Century empowerment. In fact, this particular image was not used officially, and is sometimes confused with the similar poster by Norman Rockwell, which features a strident young woman standing before the American flag. Miller’s poster, though, captures the steely strength of womanhood, with a direct challenge to the viewer through the carefully made-up eyes, and clarion-calling slogan.
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